Live Screen Printing w/ Augmented Reality
The 5 W's
WHO: Red Bull Music Festival & Snapchat AR Lens.
WHAT: AR (Augmented Reality) + Truck Wrap + Live Event Screen Printing + Mobile Media Tour in Los Angeles, CA.
WHEN: January & February 2019
WHY: Engaging with guests to promote the Red Bull Music Festival and the AR (Augmented Reality) technology on our live screen printed t-shirts and our vinyl truck wrap came to life.
WHERE: Live Screen Printing 10,000 t-shirts at high profile locations all over the city of Los Angeles, California.
***Press play below and scroll through the posts to see the t-shirts and truck come to life***
View this post on Instagram
We had a blast blowing people’s minds working with Red Bull & Snapchat’s AR, Augmented reality that made our freshly printed t-shirts and our truck wrapped for the @Redbull Music #festival come to life at stops all over #losangeles 21 activations over 11 days. . . . . • #mobilemarketing #mobileadvertising #mobilescreenprinting #livescreenprinting #liveevents #augmentedreality #experientialmarketing #experiential #marketing #newtechnology #experientialevents